SYNOPSIS

In Vehicle technology or Advanced driver-assistance systems (ADAS) are technologies that assist drivers with the safe operation of a vehicle. Through a human-machine interface, ADAS increases car and road safety. ADAS uses automated technology, such as sensors and cameras, to detect nearby obstacles or driver errors, and respond accordingly. ADAS can enable various levels of autonomous driving.

As most road crashes occur due to human error, ADAS are developed to automate, adapt, and enhance vehicle technology for safety and better driving. ADAS are proven to reduce road fatalities by minimizing human error. Other than that black box has also been used in road vehicles, either commercial or private, for safety, control, and investigative mechanisms. Technological advancements have allowed the development of data-generating items in modern-day cars such as EDR and dashcams. Despite their benefits in road safety especially in vehicular forensics, there are concerns about safety, privacy, and users’ rights. This warrants refreshed approaches to gradually embed a digital culture into the existing automotive ecosystem.


BIODATA OF SPEAKER

Ts. Ahmad Saife bin Salleh is a skilled Trainer and Research Officer at the Malaysian Institute of Road Safety Research (MIROS), bringing over 13 years of experience in industrial management, specializing in road safety and occupational safety and health (OSH). He has a strong background in policy development, strategic planning, and multi-agency coordination with stakeholders such as PDRM, JKR, and JPJ. He plays a pivotal role in advancing transportation and road safety initiatives aligned with national policies, including the National Road Safety Master Plan 2021–2030.Ts. Ahmad Saife holds a Master’s degree in Industrial Safety Management and a Bachelor’s degree inCivil Engineering. He is a certified trainer under HRD Corp and a lead auditor for MS ISO 39001:2013.His achievements include drafting the Malaysian Transport Safety Board (MTSB) Bill, developing theWork-Related Road Safety Coordinator Module, and establishing the National Railway Center ofExcellence (NRCoE). He has also contributed to safety training for transport operators and reviewed Passenger Service Vehicle (PSV) licenses for E-Hailing. Known for leadership, problem-solving, andcritical thinking, he has led safety audits, consultancy, and training programs, earning a reputation forexcellence in implementing policies and driving national transportation safety standards.