Synopsis Merdeka Center for Opinion Research was formally established in 2001 as an independent organization focused on public opinion research and socio-economic analysis. Based on our experience, methodology and sampling are the most important concerns for us to implement the public opinion survey. We will focus on the topics above in this session.Moderator: Ir. Assoc Prof. Dr David Chuah Joon HuangHonorary Secretary, IEMSpeaker: Lee Dai TeeSenior Research Officer – Merdeka Center for Opinion ResearchAnalysis of public opinion studies, political attitude and political behaviour of Malaysian voters, redistricting of electoral boundary, democratization.